BRAND DESIGN

PROJECT DETAILS

Sensible Investing required a re-brand with a complete new identity

THE BRIEF

A new Logo, fonts and colour ways were created for digital and print based marketing campaigns. A website to provide investors with clear and independent information about passive investing. Primarily in the form of exclusive video content created specifically for Sensible tv. The site aims at providing information about philosophy of passive investing and how the cost associated with active investing can be reduced.

THE RESULT

Upon launch the site was received extremely well by peers and phase two developments had the green light.